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| How do next gen buyers think about real estate? Real estate remains a top wealth allocation choice across all generations, with the emerging affluent identifying it as their primary growth opportunity. |
| The 2024 Study of Wealthy Americans by Bank of America reports that young wealth holders, digital nomads, and professionals in finance and technology view real estate as a leading asset class, alongside cryptocurrency and private equity. In contrast, older wealthy high-net-worth individuals prefer real estate in addition to U.S. and international stocks. |
| Bank of America reveals that individuals aged 21 to 43, particularly digital nomads and those in finance and tech, view real estate as their best wealth-building opportunity, along with cryptocurrency, private equity, and personal brand income. |
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| For those over 44, the study indicates a strong preference for real estate, which they rank highly alongside U.S. stocks and equities from emerging and international markets. |
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| Younger buyers are prioritizing real estate purchases but may have more diverse family structures and priorities than previous generations. Contact me to learn how I can help prepare your home for sale so it appeals to the emerging affluent. Learn more |